Spectators watch disappearing flock of pigeons released in connection with Rheem Mfg. Co. Sales Promotion event.
Considerable interest and newspaper publicity was given the Rheem Co. annual sales promotional meeting held at Hotel Moraine on the Lake at Highland Park. One of the highlights of this affair was the release of 150 homing pigeons, each band number being registered with each salesman. Pigeons were obtained from cities along the Fox River Valley and the pigeon arriving in the best time merited the lucky band number holder one of seven prizes: a color TV, couple of suits of clothes, radio and stereo sets, etc. Arrival times were telephoned to Mrs. Ruzek, who in turn called the advertising group at the hotel and bedlam prevailed. In addition to the salesmen receiving prizes, the dealers who placed over quota orders (being contacted direct from the hotel by telephone - over 50 special phones being specially installed), received free trips to Florida and the Bahamas.
First published in The American Racing Pigeon News
February 1966
Past sports promotions
Pigeon racing
